WAEC 2018 Marketing Obj and Essay/Theory Expo Answer

1a)
industrial product is a good used by a company for business consumption. It is distinct from a consumable good, which is purchased by individuals for personal and family consumption. 
-Example-
i)Natural product
ii)Farm Product

1b)
consumer product is a product bought by final consumers for personal consumption. 
-Example-
i)Convenience product
ii)Shopping product
1c)
Primary products are goods that are available from cultivating raw materials without a manufacturing process. 
-Example-
i)agriculture product
ii)fishing product
1d)
secondary productProduct processed from raw materials that is not a primary product of the company or industry.
-Example-
i)chemical product
ii)plant/natural product
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No 2

1. Marketing Research
keeps you focused on
your target consumers or
customers.
2. Marketing Research
helps you prioritize, so
you can focus on what
important.
3. Marketing Research
helps you determine
which options will be
most lucrative.
4. Marketing Research
gives you a competitive
advantage.
5. Marketing Research
helps you make better
decisions and reduces risk.
6. Marketing Research
keeps you relevant and
future focused.
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*no5*
Market Union is an organization whose membership consists of workers and unionleaders, united to protect and promote their common interests. … Also called house union, a company union is often a bogus one and generally illegal.